Welcome to Design Matters!
Ingrid will open the conference with a talk about new trends and movements in digital design.
She will also introduce the themes of the conference:
– Creative Empowerment
– The designer’s role
– Scandinavian design Philosophy
Ingrid is Founder of Design Matters and Usable Machine, a UX studio based in Copenhagen.
Using examples from history, biology and the Indian culture of ‘jugaad’, Rahul talks about failing smart and often.
He’ll draw from experiences at Volvo and Spotify and talk about, how we as designers need to focus on learning cheaply through our process and make new mistakes to enable a culture of success.
Rahul is head of UX & Research at Volvo Cars Labs, where he invents desirable products that don’t exist yet. Previously, he worked as a Design Manager at Spotify
Shun will talk about how looking back at the magnificent Japanese design traditions of the past can help digital designers today to a higher sense of creative empowerment.
He will discuss the current challenges for Japanese designers, and how to overcome these using design thinking.
Shun is co-founder of Any LLc and was previously Design Director at IDEO. He wrote the book ‘Hello, Design’, where he states that Design is for everyone, a discipline everyone can master by following the right methods.
Empathy in Design
In this workshop, Julie will share methods on how to gain valuable insights about the end-users, and utilize empathy in order to create effective products that speak to the user.
Julie is a UX designer at Usable Machine, where she creates simple, beautiful designs for complex problems.
User research and gaining empathy for users is key for Julie. Thus, she is always updated on the latest, playful and effective research methods.
Writing for Humans: making software with a heart
Playfulness! Empathy! Delight! We’re all trying to build software that connects with our audience, but how can we do that in a way that feels genuine?
In this workshop, we’ll tackle exactly that. First we’ll learn to chart a user’s emotional journey — their highs, lows, and in-betweens. Then we’ll practice writing for those emotions, and making the most of each opportunity to connect. Bring a pencil, and come ready to write.
Andrew is a Senior Product Writer at Slack. He brings human language to the software we use every day.
From prototypes to luxury products
Rapid iterations and prototyping are a fundamental part of designing the beautifully crafted, luxury audio products that Bang & Olufsen is known for.
Instead of long meetings, Michael and his team start out by trying different ideas, exploring as many options as possible and thereby learning much faster.
In this talk, Michael will explain the design process that is used at Bang & Olufsen, show examples of simple prototypes that address complex problems, and share tips about how teams of all sizes can bring this form of rapid prototyping into their work life. Iterating at speed can become your superpower too!
What might it look like to think of Design itself as a product, and fundamentally redesign it? This is the journey Figma is currently embarking.
This talk shares how Figma is thinking about the problem, and how they expect the process and role of Design to evolve.
Throughout, he’ll be drawing parallels to some of his own experiences with large-scale redesigns of products that range from Uber to YouTube to Hotmail.