David Bailey UX Principal, Visual Design & Branding
BBC
Design. Play. Fall in Love
David will share the story on how the BBC is using play to empower the design team and create a collaborative culture that embraces creativity. He will show practical examples of how design teams can use play to embed learning and strategic goals into their work. He will also talk about delight in digital design: How the internet has exposed the mechanics of delight, yet is enabling designers to build new relationships with their clientele based on love and trust.
About David
In the mid-90s, after running a skateboard shop and studying graphic design, David joined the renowned agency The Designers Republic. There he produced cutting-edge design and branding for the music, fashion and gaming industries. In 2005 he established his own studio, Kiosk and in 2012 D&AD featured David in its list of ’50 British Creative Greats’ which included Rankin and Paul Smith. In 2013 he joined the BBC as Creative Director of UX design and has recently become the Principal for Visual Design and Branding.
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