Philip Linnemann Creative Director
Kontrapunkt
Danish design philosophy:
Designing for change
In the new sustainability era, companies are challenged to find ways to collaborate across all divisions to ensure that green and social ambitions are transformed into concrete actions.
At its best, design can drive these processes. When done right, brand identity is not just a statement of what you believe in and where you’re heading, but also a process that creates unity and change inside the company. Philip’s talk will demonstrate how a Danish design philosophy helps to assist world-leading brands from Denmark and Japan to catalyze change.
About Philip
Philip is Creative Director at Kontrapunkt, a design agency with offices in Copenhagen and Tokyo. Through 35 years of existence, Kontrapunkt has assisted companies and institutions in carrying out fundamental changes, and in conquering new market positions, through strong rebranding concepts. Kontrapunkt works for public companies and institutions to global hero brands, like LEGO, Denso, Mitsubishi Motors, Shiseido, Nissan the Danish parliament and the like.
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